The article is devoted to the actual problem of regional management - development of tourist at-tractiveness of Russian territories. The article discusses the concept of «tourist attractiveness», substantiates the author's position on its contents. Research methods include document analysis, opinion poll experts (heads of local authorities). On the basis of statistical and sociological data identified features and problems of tourism development in the Russian Federation in of objective and subjective indicators of the tourist infrastructure. Are determined dysfunction of modern ad-ministrative practices of tourism development in the Russian Federation, basic problems are revealed of realization program-target method of management in the modern state and regional policy. The article substantiates the concluded that the implementation of program-target method of tourist attractiveness associated with a number of shortcomings that limit their effectiveness. The authors identify the following main problems of implementation of the federal target program «Development of domestic tourism in the Russian Federation (2011-2018 years)»: financial risks; declarative principle for selecting regions to participate in the federal program; target to achieve economic performance indicators, not to assess the long-term prospects of such aspects of the tourist attraction as the creation and / or development of unique tourist attraction, the image of the territory; high thresholds for co-financing of expenditure obligations for the implementation of the programs of regional budgets. On the basis of comparative analysis of the results of the survey population, and experts in the article highlights the main limitations of tourism development in the Russian Federation. The authors substantiates the need for the transformation of the state policy of direct intervention to indirect regulation model in tourism development. The article defines the main directions of modernization of interaction between federal, regional and local authorities for the effective development of the tourist attractiveness of Russian territories
Keywords
tourism potential, tourism, management system, tourist attraction, management practices, local authorities, program-target method