Journal section "Social development"

“Place Identity” as a Criterion for Supporting Network Communications: Theoretical Analysis and Empirical Estimation

Davydenko V.A., Romashkina G.F.

Volume 10, Issue 6, 2017

Davydenko V.A., Romashkina G.F. “Place Identity” as a Criterion for Supporting Network Communications: Theoretical Analysis and Empirical Estimation. Economic and Social Changes: Facts, Trends, Forecast, 2017, vol. 10, no. 6, pp. 104-119. DOI: 10.15838/esc.2017.6.54.7

DOI: 10.15838/esc.2017.6.54.7

Abstract   |   Authors   |   References
The purpose for the research is to analyze the key features of local identities based on the theoretical approach of multiple identity and analysis of large volumes of empirical information. The article is based on the hypothesis that the spread of global communications as widespread practices gradually brings citizens outside the local circle, providing socio-economic and socio-cultural integration. Methods of analysis: calculation of indices of strata proximity, regression models, analysis of variance. The research novelty lies in the substantiation of the necessity of introducing the contextual meaning of the term “place identity” which is associated with the socio-economic criteria of support for network communications by content features and is due to the mechanisms for distinguishing levels of strata proximity. The authors empirically verify the concept on sociological databases; identify new effects and performance of identities in Russia. The main results include: theoretical study and empirical estimation of the regional identity based on comparative analysis of performance of seven regions and Russia as a whole by a common methodology during 2002–2016; the author’s model of structuring “place identity” as a symbolic resource and a criteria of support for network communications; the differences of strata proximity levels and main factors for their reproduction. The forecast of M. Castells which states that the “information space” in the modern world dominates over the “place space” is not confirmed in Russian regions. The “professional” identity is close to the hierarchy of identities “family”-“friends”-“generation”-“region”. The radii of “understanding circles” in Russia have increased, which is associated with the extension of available means of communication. The latter reinforce the importance of professional and social contacts, which is a positive signal and is consistent with global trends. At the same time the authors reveal the effects of blocking traditional means of social mobility. Identities of religious, national, and global level are “extensive”, i.e. they are characterized by predominance of lack of identity over its presence. The research results may be used for scientific, educational, managerial, information-analytical purposes as the authors have identified signs of transformation of the Russian society corresponding to the trends in transition to the network society and contradicting them. The prospects for further research are due to analyzing important identity factors such as trust, types and performance of the value system, identification of stratification groups or clusters according to a specified set of criteria in order to determine the possibilities of enhancing and upgrading regional and other types of potential in the Russian society


region, globalization, communications, identity, socio-cultural, network communications

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