The main focus of the article is one of the most pressing issues to date: how a public administration system of socio-economic development of Russian rural territories corresponding to modern realities can be created? The authors have analyzed the main challenges and trends in the transformation of the management object. The first important trend is the formation of an active mobile social group of dachniki (summer residents) breaking the stereotypes about the extinction of the Russian village by their desire to buy real estate in rural areas. And furthermore, they have a request for environmental friendliness and aesthetics of the place of residence. They are joined by enterprising businessmen who are trying to become the leaders of a new resurgent village. However, the unattractiveness of rural areas for business has been revealed due to the lack of access to the main factors of production. All this is happening against the background of outdated rural engineering and social infrastructure, which requires high maintenance costs. However, the world does not stand still and the transition of humanity from an industrial to an information society is characterized by a change in the technological basis, a creative person becomes the main productive force. Today, all spheres of human activity are being digitalized, accessibility borders are being erased, and the time factor is being eliminated. Thus, rural areas should be integrated into these global processes. This, accordingly, requires fundamentally new approaches to the transformation of the subject of management and control actions. The authors propose a new approach for rural areas’ sustainable development through a range of measures: introducing strategic planning and project approach, development of local and territorial public self-government, development of the local mixed economy, cooperation development, introduction of modern technologies, removal of legislative restrictions, introduction of PSEDA (Priority Social and Economic Development Area) mode, effective public administration
Keywords
rural territories, development, public administration, system approach, strategic approach, worldview, restrictions