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Journal section "Administration issues"

System-reflexive marketing in business management in the post-Soviet space

Dligach A.A.

2 (26), 2013

Dligach A.A. System-reflexive marketing in business management in the post-Soviet space. Economic and Social Changes: Facts, Trends, Forecast, 2013, no. 2 (26)

Abstract   |   Authors   |   References
The article presents the study results of market failures and the success of the enterprises of different forms of ownership in Russia, Belarus and Ukraine. The main problems of marketing in the post-Soviet space are revealed. A new paradigm of systemic-reflexive marketing, generalizing the evolutionary development of marketing and strategic management is formed. The article demonstrates the advantages of the system-reflexive marketing implementation at the enterprise in order to solve many problems of modern business

Keywords

strategic management, marketing, strategic marketing, stakeholder, reflexive management, system-reflexive marketing

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