The article considers the problem of non-economic factors in modernization development of the region; in recent years this issue has attracted increasing attention of scientists. The importance of these factors has now become generally accepted in economic science; these factors are studied by sociology. Trust can also be considered a non-economic factor. It appears as one of the “expensive” non-economic assets. Many economic processes, such as investment banking, marketing, etc., are based on it. Trust can be viewed as a comprehensive response to risk. It creates the environment in which various economic subjects interact. The article assesses the level of trust in the region on the basis of the analysis of public opinion of the Vologda Oblast residents. The author comes to the conclusion about the necessity to raise the level of trust in the region. It requires implementation of certain social policy. For this purpose a programme of measures can be developed based on socio-economic diagnostics of the region
Keywords
region, modernization, trust, non-economic factors, sociology