RuEn

Journal section "Development strategy"

The system of goods promotion as a factor of engineering production development

Gribanova O.A.

1 (9), 2010

Gribanova O.A. The system of goods promotion as a factor of engineering production development. Economic and Social Changes: Facts, Trends, Forecast, 2010, no. 1 (9)

Abstract   |   Authors   |   References
The article describes the specifics of marketing of engineering products for industry. A systematic approach to the formation of products promotion on the market and parametric (model) series as a promotional tool are proposed. On the example of Vologda enterprise it is shown that constructive stock keeping policies aimed at creating versions of products throughout their life cycle facilitates the successful marketing and is a factor in increasing production efficiency

Keywords

sales promotion system, marketing of engineering products for production purposes, modification of production, and parametric (model) series, the assortment policy, the life cycle of goods

-->