Increasing the competitiveness of preserved milk products on the food market

The article deals with the assessment of the product quality of some milk canneries in the Vologda, Belgorod, Moscow, Smolensk Oblasts, etc. Its shows that the quality of Sukhonsky Dairy Plant’s products is the best one. Most consumers trust just these products. Respondents’ preferences have been revealed by the survey; they allow the authors to draw a conclusion about the characteristics of a competitive product that should be considered when designing new kinds of canned sweetened condensed milk

Keywords

competitiveness, preserved milk products, quality of products